The Activation workflow

Your existing database is your fastest path toregistrations

Reach anyone who's already shown interest, on the channels they already use, and get them back as confirmed registrations, without months of email chasing.

Works across: WhatsApp, Email, Web, Voice

From prior-year list to confirmed registration

Most event teams already have a warm audience sitting in their CRM. The challenge is turning that audience back into registrations without months of email chasing, website drop-off, and manual follow-up.

Start with your existing database

01

Start with your existing database

Anyone who already knows you: past attendees, members, lapsed contacts, or people who've bought from you before. Even if that was two years ago.

Segment and send the right message

02

Segment and send the right message

Segment by event, region, or audience type and send a tailored message to each group. Every template is managed from a single dashboard, so your team can run campaigns across a portfolio without duplicating effort.

They re-register in the chat

03

They re-register in the chat

The message arrives in the channel they already use. They confirm their details and re-register without leaving the conversation. No form to find, no login to remember.

One activation flow across every channel

The same activation flow runs across every opted-in channel. The platform adapts to audience behaviour, market requirements and platform rules automatically.

WhatsApp
Email
Web
Voice

Control

See and control it all from one dashboard

Build segments, schedule broadcasts, track performance and keep every message on-brand.

Analytics dashboard showing registration performance, conversion rates and channel breakdown

Proof from teams using Activation

Terrapinn · Case Study

How Terrapinn turned WhatsApp into a scalable audience reactivation channel

Bridged's Activation workflow brought Terrapinn's prior-year attendees back on WhatsApp, in a couple of taps, across 16 events.

7,000+registrations won back via WhatsApp in three months
47,028attendee questions answered
£1.20 - £1.50average registration cost

Start here

Start with one event and prove the value

One workflow on one event, built and run by Bridged.

The same flat fee whatever the size of your event.

The Validation Pack

£5,000

one-off, flat fee

  • One workflow, built and run for your event
  • Fully managed throughout, with you involved but without the operational load
  • All AI usage included in the flat fee
  • A dedicated ROI review before you scale
  • Live within a week
Start your validation
See full pricing
THE EVENT HANDBOOK FOR THE AI ERA

What should it cost you to bring last year's audience back?

The handbook shows you which numbers actually prove that reactivation worked, and who in your team should be reporting them.

Launching October 2026 · Free on launch

Bring known audiences back with less effort

Turn your existing database, past attendees, members and lapsed contacts, into confirmed registrations with a repeatable activation flow your marketing team can run across events, regions and channels.

Book a 20-minute demo

Frequently asked questions

What event teams ask us most about the Activation workflow.